How to Explain a Process in a Video
A process video works when the viewer always knows which step they are on, what goes in, and what comes out. Here are seven rules for explaining any process, worked through paper recycling in five steps, plus how to handle loops, branches and steps that happen at the same time.
By openCanviz • October 18, 2026
8 min read
To explain a process in a video, name the input and the output in the first ten seconds, give each step its own scene, and keep a small progress marker on screen so the viewer always knows they are on step three of five. In each scene, show what the material looks like before and after that step, because the change is what the viewer needs to see, not the machine. Say why each step exists, in one sentence. Use the same verb form for every step name. Finish by running the whole process once more at speed, so the steps join up into one picture. Five to seven steps is the comfortable limit for a single video.
What makes a process hard to follow on screen
On paper, a process is easy. You number the steps and the reader can glance back at step two while reading step four. On video, the viewer cannot glance back. Step two is gone the moment step three starts.
That causes three predictable failures. Viewers lose count and do not know how far through they are. They miss what changed between steps, because each scene shows a new object and the connection is never drawn. And they cannot tell why a step is there, so the sequence feels arbitrary and is forgotten by the next day.
Every rule below fixes one of those.
Seven rules for a process video
1. Open with the input and the output. "Used paper goes in. New paper comes out. Here is what happens in between." Now every step has a direction. The viewer is waiting to see how one becomes the other.
2. Say how many steps there are. "It takes five steps." It sounds too simple to matter. It is the single cheapest thing you can do for a viewer's working memory, because it tells them how to file what follows.
3. One step, one scene. A scene that explains two steps gets one cluttered drawing, and the viewer cannot tell where one ended. If a step genuinely has sub-steps, give it two scenes and say "step three has two parts".
4. Keep a progress marker on screen. A row of five numbered circles along the top or bottom, with the current one filled in. It does for video what numbered lines do on paper.
5. Show the before and after of every step. The material is the main character. Draw what it looks like coming in and going out. "Dry sheets in, grey wet slurry out" is the whole of the pulping step, visually.
6. Give every step a reason. One sentence, starting "because" or "so that". Steps without reasons are memorised. Steps with reasons can be rebuilt from scratch in an exam.
7. Run it again at speed. At the end, replay all five steps in fifteen seconds, with one word each. This is where the steps stop being separate scenes and become one process in the viewer's head.
Name the steps the same way
Pick one grammatical form and stick to it. Either all verbs ("collect, sort, pulp, clean, press") or all nouns ("collection, sorting, pulping, cleaning, pressing"). Mixing them ("collection, then you sort it, the pulping stage") makes the steps sound like they belong to different lists.
Verbs are usually better for video, because they describe something happening, and the drawing can show it happening.
Worked example: how paper is recycled, in five steps
Here is a three-minute script outline, around 450 words of narration at 150 words a minute.
| Step | Scene narration (opening line) | Before | After | Why it exists |
| Intro | "Used paper goes in. New paper comes out. It takes five steps." | A pile of newspapers and cardboard | A clean roll of paper | Sets the input and output |
| 1. Collect | "First, paper is collected from bins and taken to a recycling plant." | Scattered paper in household bins | A baled stack at the plant | Recycling only works with enough paper in one place |
| 2. Sort | "Next, it is sorted by type, because different papers make different products." | Mixed bale | Separate piles: cardboard, newspaper, office paper | Cardboard fibres and office paper fibres are not interchangeable |
| 3. Pulp | "Then it goes into a pulper: a huge tank of water that breaks the paper back into fibres." | Dry sheets | Grey, wet slurry | Paper is a mat of fibres; to remake it you have to free them |
| 4. Clean | "Fourth, the pulp is cleaned. Screens catch staples and plastic, and air bubbles lift the ink away." | Slurry with staples, tape and ink | Paler, cleaner pulp | Anything left in becomes a spot or a weak point in the new sheet |
| 5. Press and dry | "Last, the pulp is spread thin, pressed between rollers and dried on heated cylinders." | Watery pulp on a moving screen | A continuous sheet, wound into a roll | Removing the water is what lets the fibres bond into paper |
| Replay | "Collect, sort, pulp, clean, press. Five steps from bin to roll." | All five icons in a row | The roll at the end | Joins the steps into one picture |
A closing line that adds one consequence: "Each time paper is recycled, its fibres get shorter. After about five to seven rounds they are too short to hold together, which is why recycled paper usually has some new fibre mixed in." That single fact is what most students remember, and it only makes sense once they have seen step three.
When a process is not a straight line
Real processes are messier than five boxes in a row. Three shapes come up often.
| Shape | Example | How to draw it | How to narrate it |
| Loop | The water cycle, a feedback system, the heart's cycle | Arrange the steps in a circle; mark a clear starting point | Pick a starting point, go round once, then say what keeps it going |
| Branch | A product that passes or fails a quality check, a bill that passes or fails a vote | Show the fork, then follow one branch fully before going back for the other | "If it passes, this happens. We will come back to what happens if it fails." |
| Parallel steps | Light-dependent and light-independent reactions, two departments working at once | Two lanes side by side, with the point where they join marked | Explain one lane, then the other, then the join. Never alternate lines between them |
The rule for all three: the narration can only go one way at a time, so the drawing has to hold the shape while the narration walks through it. A loop narrated as a straight line with no circle on screen will be remembered as a straight line.
Pick the right level of detail
The most common mistake after "too many steps per scene" is "too many steps in total". If your process has twelve steps, the viewer will remember about five of them, and you do not get to choose which.
Group them instead. Twelve steps of making a cup of tea become three stages: boil, brew, serve. Explain the three stages in one video. If the detail inside a stage matters, make a second video on that stage alone. This is how textbooks handle protein synthesis (transcription, then translation) and it works on video for the same reason.
There is more on picking the right shape for science topics in particular in how to make a science explainer video for class.
Make it
- 1
Write the input and the output
One sentence each. If you cannot name what goes in and what comes out, you have a topic, not a process.
- 2
List the steps and group them
Keep five to seven. Group anything beyond that into stages, and name every step with the same verb form.
- 3
Write one paragraph per step
Each paragraph says what happens, what the material looks like after, and why the step exists. One paragraph becomes one scene.
- 4
Paste the script into openCanviz
Choose Keep my wording if the script is final and pick whiteboard style, so each drawing builds as the step is described. Set the target length to match your word count at about 150 words a minute.
- 5
Check the before and after
In each scene, make sure the drawing shows the change, not just the equipment. Add a numbered progress row if the draft does not already show where the viewer is, and fix arrows that point the wrong way.
- 6
Add the fast replay
End with a short scene that runs all the steps with one word each. Then watch with the sound off: if the drawings alone show the order, the video works.
Editing one scene does not mean redrawing the others, which matters here, because process videos are mostly fixed one step at a time. See what a scene actually is for how scenes are built.
Checklist before you share it
- The first ten seconds name the input and the output
- The number of steps is said out loud
- One step per scene, with a visible progress marker
- Every step shows a before and an after
- Every step has a one-sentence reason
- Step names all use the same form
- Loops are drawn as loops, branches as forks
- A fast replay at the end
- Every label and arrow checked against your source
Common questions
How many steps can one video handle? Five to seven comfortably. Beyond that, group steps into stages, or make a series with one video per stage.
Should I show the real machinery or a simplified drawing? A simplified drawing, almost always. The viewer needs to understand what happens to the material, and real machinery is mostly casing and pipes. Show the real thing once, at the end, if it helps them recognise it.
How long should a process video be? About 30 to 40 seconds per step plus an intro and a replay, so a five-step process runs two and a half to four minutes.
What if the order of steps is not fixed? Say so, and explain what does have to come first. "Sorting can happen at the kerb or at the plant, but it always happens before pulping." The dependency is the real content.
Write the before and after column first
Take a process you teach and write only two columns: what the material looks like before each step and after it. If you can fill both columns, the drawings are already planned. Paste the script in and see how the first draft handles it. It is free to start.
Turn any concept into an animated explainer
Type an outline, get a narrated, animated whiteboard video in minutes. No design skills, no timeline scrubbing. Free to start.
Keep reading
A home-made nursery rhyme video for a toddler should be slow, short and spoken, with one calm picture per line and the rhyme said twice so a child can join in. How to choose a traditional rhyme, script it, draw it, and use it in a way that fits the screen time advice for under-fives.
A good science video for young children answers one question they actually asked, in two or three minutes, with a simplification that is never false, and ends by sending them off to try something. A worked example on why the sky is blue, with the script, scenes and a kitchen experiment.
A child's birthday video works best as a one to two minute story with the child at the centre: their name, their age, the animals or things they love. A practical plan with a worked animal birthday party script, a scene list, and the privacy checks to make before you share it.
A homepage explainer has to work muted, make its point in the first five seconds, and not slow the page down. Here is the one-diagram structure for a 60 to 90 second video, the placement and embed settings that matter, and how to tell whether it is helping signups.